![](https://jamesrreed.com/wp-content/uploads/2024/05/20240501_144204-1-150x150.jpg)
Lean Into It
May 1, 2024![](https://jamesrreed.com/wp-content/uploads/2024/05/20240501_144204-1-150x150.jpg)
Lean Into It
May 1, 2024An E-mail With Heart. These Guys Are goodr.
I have read and sent literally millions of e-mails in my lifetime. It is difficult if not impossible to stand out but today I received one that is as brilliant as it is thoughtful. Kudos goodr Sunglasses.
It reads:
"We know Mother's Day can be a really difficult day for some people. If you'd like to opt out of our Mother's Day email, just click the button below.
With love,
Carl the Flamingo & the goodr fam"
![goodr](https://jamesrreed.com/wp-content/uploads/2024/05/Cabana_1080x1080_a71da429-c10d-404a-bde3-1cdb0768c187_391x391.webp)
About goodr
The Story Behind $25 Active Sunglasses for Anyone
In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.
Source: https://goodr.com/pages/about-us